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Facial Hydration

Men's skin, although more resistant, needs just as much attention and hydration. Daily exposure to external factors such as pollution, sun and shaving can dehydrate it and make it look dull and dry. Hydration is a fundamental part of facial care. Men's skin, although thicker than women's, tends to become dehydrated for several reasons, such as: Shaving: Frequent use of a razor can irritate and dehydrate the skin. …

Men's skin, although more resistant, needs just as much attention and hydration. Daily exposure to external factors can wreak havoc on your skin.


The male skin, although more durable, needs just as much attention and hydration. Daily exposure to external factors such as pollution, sun and shaving can dehydrate it and make it look dull and dry. Hydration is a fundamental part of facial care. Men's skin, despite being thicker than women's, tends to get dehydrated for a number of reasons, including:

  • Shave: Frequent use of a razor can irritate and dehydrate the skin.
  • External factors: Exposure to sun, wind and cold can strip moisture from the skin.
  • Bad nutrition: Lack of nutrients and dehydration of the body negatively affect the health of the skin.
  • Poor grooming routine: Not using a moisturizer deprives the skin of the necessary nutrients to maintain its moisture.

The benefits of hydration


Regular hydration offers many benefits for men's skin:

  • Improves texture and elasticity: Hydrated skin is smoother, softer and plumper.
  • Reduces wrinkles and fine lines: Hydration "plumps" the skin, making wrinkles and lines less visible.
  • Soothes irritations: The moisturizer reduces redness and itching, offering coolness and relief.
  • Protects from external factors: Hydration creates a protective barrier on the surface of the skin, shielding it from the harmful effects of the sun, wind and cold.

How to moisturize our face properly


  • We choose the appropriate moisturizing cream: We prefer a cream that suits our skin type (dry, oily, combination) and our needs.
  • We clean our face before moisturizing: We make sure we have removed any dirt or dust before applying the moisturizer.
  • Apply the cream with gentle movements: Apply the cream all over the face and neck, in circular motions.
  • Moisturize morning and night: Frequent moisturizing keeps the skin healthy and glowing.
  • Don't forget the sunscreen: Sun protection is essential to prevent aging and wrinkles.
  • Shave properly: We use a good razor and shaving foam to reduce irritation. After shaving, we apply one aftershave balm to soothe the skin.


We combine hydration with other healthy habits


  • We drink plenty of water: Hydration of the body from the inside is essential for skin health.
  • We follow a healthy diet: Eating foods rich in fruits, vegetables and vitamins nourishes the skin and provides a glow.
  • We sleep well: Adequate sleep helps rejuvenate the skin and prevent dark circles.